Search engine optimization is a strategy of increasing the ranking of your website in the search engines such as Google, Bing, Yahoo among others. It is a practice of increasing the quality and quantity of the traffic on your website from the organic or natural search results.
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In short, SEO is simply the strategies of improving the ranking and the visibility of your site or content in the search engines. How do you improve your website ranking? In this article, I will take you through some of the most advanced strategies that can help your website rank higher in the search engines.
Ensure your content contains your relevant keywords a few times while discussing the subject but do not spam them into articles or overuse your target keywords.
When it comes to optimizing your site, you must ensure that the content is keyword rich. Beyond your site being rich in keywords, it is important to ensure that the keyword research is properly set. It needs to be specific to your company as much as possible.
For instance, if your firm manufactures and sells dog food, you need a keyword that is specific to what your business does. For example, “buy raw dog food” is a good keyword phrase as opposed to “dog food”. The vague keyword is not likely to be selected by someone who is looking and ready to buy a particular type of food their dog.
Therefore, enrich your site content with conversational-sound keywords as opposed to business and marketing vibes. However, you need to differentiate between enriching your site with keyword and keyword stuffing. Nowadays, search engines are cracking harder on keyword stuffing.
Publish original content!
SEO is very sensitive to duplicate materials. Therefore, avoid republishing contents or articles from other websites. This is not copyright infringement but also it ruins your site’s search rankings. Search engines such as Google cannot rank content that exists in two different URLs. Strictly adhere to the rule of originality when it comes to search engine optimization.
You can use tools such as SiteLiner, CopyScape, and the Screaming Frog to check whether your site contains duplicate content.
Update your site regularly
Search engines, like human beings, do need fresh and new content. Therefore, you need to update regularly the content on your site. Up to date information s a clear indication of that the site is relevant.
Publish relevant content
SEO ranks websites with quality content much higher- there is no substitute for great content whatsoever. Therefore, create quality and relevant content specifically for your target users. Quality content will not only increase the site traffic but also improve the authority of your site and relevance. When it comes to SEO, never compromise or sacrifice quality.
Create a link worth site
Instead of using links such as “click here”, try as much as possible to write down the name of the destination. Statements such as “click here: has no search engine value beyond the attached URL. Therefore, focus on creating relevant links within your text.
Use site maps
Sitemap is an important tool that makes it easy for users to navigate across your site. It allows web users and search engines to search every page on your website efficiently. Site maps make it easy to find every page of your content. They reduce the numbers of clicks that web crawlers and users have to make before reaching the required content.
Use headings and subheadings
The search engine will look at the page titles so as to determine what the page is all about. Also, heading and subheadings are the first things that visitors to you site will see when they land on your page. As you create headings and subheadings, try to insert one or two keywords relevant to the content.
Note that titles play a significant role in organization of the information contained on a website. They also make your site aesthetically pleasing both to users and search engines.
Use reputable sites to link back your site. Sites with genuine and relevant content can boost the ranking of your page. Use link building tools to determine o view the number of links you competitors have used so as you can use more and valid links to outshine them in the search engine ranking.
Use any of the above Search Engine Optimization strategies to improve the ranking of your site in the search engines as well increasing traffic.